Buying luxury watches online is both the easiest and most challenging thing you’re going to do when you are a serious timepiece collector.
On the one hand, the Internet has completely transformed the way that people find and purchase luxury watches. It’s now possible to shop the global collection of watches, opening up a lot more potential and opportunity than ever existed before. Tracking down the vintage and rare watches becomes easier (simply because there are more available on the Internet than any local shop could provide).
Seriously, you’re never going to have to hunt very far to find luxury watches to purchase when you use the Internet.
On the other hand, because it is so easy to misrepresent or flat out lie about the kinds of watches that you make available online, thousands of counterfeiters and less than ethical business people have capitalized on the global market and are peddling knockoff watches at a breakneck pace.
Where you used to have to look out for the guy on the New York City corner offering hot Rolexes from inside of his trenchcoat, now you have to worry about otherwise completely legitimate appearing operations pushing cheap Chinese knockoffs at a multi-thousand dollar price tags.
It can be a nightmare if you aren’t sure of how to navigate all of the different options available.
Hopefully we are going to be able to help you sort through all of the different options you find online, giving you the kind of inside information you need to make the right choices when you’re serious about buying luxury watches online with full confidence.
Let’s dive right in!
Do your research before you jump in
The absolute worst thing you could ever do is start to window shop all of the different online luxury watch sites before you do any research on the particular watch model that you’re interested in.
Too terribly many people get all excited about buying a brand-new Rolex, get all jacked up about finding a fantastic Breitling at a price too good to be true, or start drooling over a new Omega without really understanding what separates the legitimate timepieces from the phonies – and that’s when they get sucked into counterfeit offers.
Before you even think about purchasing a luxury watch online you need to research that particular timepiece, really looking into the specific things that counterfeiters usually get dead wrong so that you can determine exactly what you’re up against.
Value is absolutely everything
Believe it or not, there are some amazing deals on luxury watches that you will have the opportunity to take advantage of – but it is incredibly unlikely that you were going to find an Omega Speedmaster in perfect condition for anywhere close to $250.
Rolex is probably the most counterfeited luxury watch brand on the planet, and it’s possible to find amazingly accurate knockoffs for about $100 and up – especially if you know where to look.
At the same time, though, you have to understand exactly how much a specific watch in a specific condition is going to command on the legitimate market, as this is the only way you’ll know whether or not a deal is truly too good to be true or a legitimate special offer that you’ll want to jump on ASAP.
Again, it all comes down to doing your research.
Only work with legitimate watch retailers
You would have to be at least a little bit crazy not to fully investigate the reputation behind a specific online watch retailer with the same kind of passion and seriousness that you research the watch you are thinking about purchasing.
Thanks to the power of the Internet, you should be able to pull off this research without any extra effort. Simply Google they are business name, look specifically on social media for testimonials and reviews from real customers, and always contact their customer service department directly before you purchase anything to see how streamlined the process is after you become a customer.
Be smart about purchasing from online watch communities
One of the safest ways to make sure that you’re purchasing a legitimate watch and not a luxury knockoff online is to avoid the traditional luxury watch e-commerce sites that can be thrown out by anyone in about 15 minutes with nothing more than a laptop and a WordPress template and instead focus on the dedicated and established online watch communities.
There are watch forums and member groups all over the web for pretty much every major luxury watch brand unimaginable, and all of them have a section of their site that allows you to buy and sell timepieces. If you make sure you are ordering from a member in good standing you shouldn’t have any trouble whatsoever with your watch being anything but completely legitimate.
Beware of online auctions
Even though online auctions usually give you an opportunity to purchase luxury timepieces at a discounted rate, you have to be careful that you aren’t getting into a sticky situation with a counterfeit timepiece.
Counterfeiters are getting pretty savvy about moving their phony merchandise, and some of them are purchasing established auction accounts with nothing but positive feedback to push and peddle their completely illegitimate watches.
Make sure that you do your research about these sellers well before you dive in, and always contact them and requests that they send you current photographs so that you can really understand exactly what you’re getting into.
It may seem like a little bit of work, but it’s the only way to make sure that you aren’t getting taken for a ride!
Start off with a smaller purchase
If you really want to be certain that you can trust the online seller you are thinking about moving forward with, don’t jump right in with a multi-thousand dollar purchase of that Breitling that you’ve always wanted, but instead start off with an inexpensive timepiece that won’t break your bank.
This will allow you to determine whether or not this company offers legitimate quality at a fantastic price or cheap and chintzy knockoffs you should avoid at all costs, all without you having to spend a mountain of money in the process.
You’ll also get to see how they do shipping your timepiece, and will be able to determine whether or not the packing that they use is going to secure your watch throughout transit.
Ask somebody to help you out
Those online watch communities that we mentioned above are going to be tremendous resources of inside information for you, especially if you’re just getting started in the world of luxury timepiece collecting.
Don’t be shy about asking for help from these more experienced members. Not only will they be able to give you tips and tricks that shortcut you are learning process dramatically, but they may also be able to point you in the right direction as far as legitimate luxury timepiece retailers are concerned.
It never hurts to ask!